Virgin Media Television has announced a number of key new appointments in Virgin Media Solutions.

Frankie Carty has been appointed as Head of Agency Business, with responsibility for the strategic leadership, management and development of the agency trading business.

Carty joins from Core, where he held the position of Director of Core Investment.

Gavan Byrne continues in his role as Head of Trading, working closely with Frankie.

Tara Moran has been appointed as Head of Partnerships and Digital Innovation, with responsibility for traditional non-spot business and new commercial opportunities including third party partnerships across linear and digital.

Moran joins from Maximum Media, where she held the position of Head of Brand Partnerships.

Hugh Quigley has been appointed as Head of VOD Development, responsible for the strategic leadership and development of On-Demand commercial opportunities across our Player platforms.

Quigley joined Virgin Media Solutions in 2017 as Digital Sales Manager.

Audrey Clarke has been promoted to Head of Audience Knowledge and Insights Development, championing customer needs and behaviours across all Virgin Media platforms.

Clarke will also lead the development of commercial data opportunities. She joined the business in 2014.

Eoghan McGonagle has been promoted to Head of Sales Operations and Performance, leading the sales reporting and operations functions, including the technical delivery of addressable advertising on the Virgin Media platform.

Reporting to the Head of Partnerships and Digital Innovation, Sharon Ledwidge has stepped into a new role as Innovation Manager, with responsibility for the strategic development and management of new commercial products, including third party partnerships, events and experiential.

“We are delighted to welcome Frankie and Tara to the business,” said Paula McCarthy, Head of Virgin Media Solutions.

“Frankie brings a huge amount of experience having worked with Core in agency trading while Tara has been instrumental in the growth of the Maximum Media business.”

“Our new commercial leadership team has a wonderfully diverse combination of knowledge and experience, positioning Virgin Media Solutions perfectly to deliver enhanced commercial opportunities and innovative, effective marketing solutions for our clients.”

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