Virgin Media are hitting the road again this summer with what is becoming a summer staple the Drive-In Movie Series.

Lucy Kennedy was behind the wheel to launch this year’s programme that gets underway on August 10th.

The roadshow will bring music blockbusters Mamma Mia and Bohemian Rhapsody to towns across the country to promote the arrival of what is billed as Ireland’s fastest and most reliable broadband network.

This forms part of Virgin Media’s Project Lightning network expansion programme, the single biggest private investment in Ireland and the UK’s digital infrastructure in more than a decade.

It’s a smart hook to hang the tour on and it is a great choice of movies.

Kicking off on August 10th, the tour will visit Ennis, Dundalk, Wexford, Dungarvan and Dublin.

Cinema-goers will be able to watch the movies on Europe’s largest mobile LED screen and have the sound broadcast directly to their car over FM radio.

There will be two screenings in each town and tickets can be booked online at

“Last year Virgin Media’s Drive-in Movies roadshow was such a huge success it’s was a no brainer to bring it back this Summer,” said Kennedy.

“I’m a big fan of both films so can’t wait to see them in this unique way. All guests need to do is bring their car and Virgin Media will provide the popcorn! I pity the cars beside mine as I don’t think I am going to be able to stop myself from singing along!”

“We’re delighted to be bringing back our pop-up cinema to towns across the country once again, said Clare Quinlan, Marketing Manager at Virgin Media.

“This year it’s going to be bigger and better than ever with two fantastic movies available to view.”

“It’s to mark Project Lightning, the biggest private investment in digital infrastructure in Ireland and the UK in more than a decade and it will deliver high speed broadband to towns including Wexford, Wicklow, Dundalk and Ennis.”

Tickets cost €10 with all proceeds going to support the delivery of Safer Internet talks by the National Parents Council.

More good joined up thinking there. See you at Leopardstown on August 24th.

Find out more about what we do and how you might become part of the story