Getting the right mix of teaser content and enough to make people want to buy a ticket is a delicate balancing act.

The Abbey Theatre has released a short video of the first full company read through of their next production ‘Let the Right One in’ which captures the mood with a blend of behind the scenes footage, some great lines from cast and crew and a whimsical little musical backdrop that is in contrast to the line ‘There is blood, There are jump out of your seat moments of horror.’

The short video was released yesterday ahead of the opening night on November 18th.

It is hosted on YouTube and is being shared via the Abbey Theatre website and its social media channels.

Theatre trailers don’t have quite the same sense of occasion as a Star Wars movie release where at times the anticipation of the trailer creates as much a stir as the movie itself but they are a valuable way of getting conversation going and tickets moving.


Join us on Entertainment for Business this week as we interview one of the authors shortlisted for this year’s Awards on the commercial side of being a successful author, and drop by Kilkenomics to explore how a blend of economics and stand up comedy came to attract the attention of some big financial hitters.


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