Three Ireland has unveiled its plans for this year’s ‘Made By Music’ initiative, and it will include two new collaborations between six leading artists.

The campaign was a big success last year and a central feature of Three’s activations at Festivals,

The theme is to demonstrate the human connections that music creates by collaborating with some of Ireland’s best artists from the thriving Irish music scene.

Building on the success of ‘Made By Music’ last year, Three has gone a step further with the initiative by partnering with six Irish musicians to write, record and release two brand new collaborative songs which will be supported by world-class music videos.

The first of the collaborations sees renowned Irish artist David Kitt, singer-songwriter Kean Kavanagh and future-afro soul vocalist Fehdah teaming up for the hypnotic summer anthem, ‘Follow the Sound’.

The track was written and produced by all three artists and sees each act bring their own unique sound to the collaboration.

The official video to ‘Follow the Sound’ follows the journey of a bride who loses herself in the music during her first dance. Directed by Ian Robertson, the video is available now to watch below.

Three’s ‘Made By Music’ campaign will provide the artists with the opportunity to reach wider audiences by developing and funding a full media campaign to support the track and video.

The campaign will include a second unique collaboration later in the Summer, also featuring a bespoke music video.

“We are thrilled to announce the amazing artists we are partnering with as part of the Made By Music initiative,” said Aislinn O’Connor, Head of Brand and Marketing Communications at Three Ireland.

“Our ambition this year was to collaborate with more artists to release new tracks for everyone to enjoy. We have just released the track and video for the first collaboration ‘Follow the Sound’ and are looking forward to releasing another incredible collaborative track later this Summer”.

As dedicated sponsors of Ireland’s premier live music venue, 3Arena and Ireland’s biggest music festivals Electric Picnic and Longitude, Three utilises its connection to music by providing exclusive presale access to tickets to the biggest concerts and money can’t buy experiences.

#MadeByMusic will release the second collaboration in the series by Soulé, Sorcha Richardson and Elaine Mai later this Summer.

Join the conversation on social using #MadeByMusic.

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