Three are bringing music fans a unique #MadeByMusic experience this weekend at Longitude.
The Three base will be bustling with activity and experiences, all of which celebrate the connections made by music.
The brand will be hosting a special interactive club with a connected giant LED wall where every move made on the dance floor will have an impact on the look of the surroundings.
Select Three customers will once again have the best view in the house with the upper deck offering an unrivalled view of all the action on the main stage.
They will also follow through on the ‘All You Can Eat’ strapline by translating it from data to candy floss.
The brand will also do what they are expected to by providing charging units at points around the Festival area in Marley Park.
On Saturday afternoon, top producer Kormac, one of the three artists involved in Three’s new #MadeByMusic initiative, will play a special DJ set at the festival.
He was one of three up and coming Irish artists announced by Three this week, as part of the #MadeByMusic sponsorship initiative, as having been commisioned to create a series of visually stunning music videos, with connections at the heart of each story.
Three is deeply connected to music through sponsorship at the 3Arena, Longitude and Electric Picnic.
“We are delighted to bring ‘Made By Music’ to life in the festival arena with an activation which allows our music loving customers to have a unique connected music experience at Longitude,” said Three Ireland Head of Sponsorship Karl Donnelly.
“The addition of our new state of the art interactive screens will be sure to be one of the highlights of the festival.”
The conversation will take place across the weekend on social media using #MadeByMusic.