Three has moved strongly into the gaming world today with the announcement that it is backing a new Irish esports tournament, the Three Ireland EStars League.

This will involve a series of events at nationwide locations using the League of Legends video game.

The partnership will culminate with Ireland’s first ever major esports tournament, which will take place in the 3Arena on Sunday, 13th May 2018.

The Three Ireland EStars League will commence in March 2018 and is open to anyone over the age of 13.

Successful entrants will compete in the first Three Ireland EStars League Finals in what will be the biggest gaming event ever to take place in Ireland.

The ultimate winning team will share a cash prize of €20,000.

The finals event will also feature guest performances from YouTube superstars The F2 Freestylers and dance sensations Prodijig.

“We are delighted to announce this sponsorship of the EStars League which will deliver a really unique experience,” said Three Head if Sponsorship Karl Donnelly.

“With this partnership, we are further enhancing our offering to customers in the gaming community, having recently announced the first smartphone from gaming giant Razer which is available exclusively on the Three network.”

”At Three, we are committed to enhancing the lives of our customers by continuing to provide the latest technology innovations which, in addition to our All You Can Eat Data offering, enables our customers to truly make it count.”

“Three is a forward-thinking, innovative brand and we are delighted with this partnership, bringing the first major esports tournament to Ireland,” added Mags Byrne, MD, Ireland’s EStars.

“The Three Ireland’s EStars League provides a platform where competitors can test their mettle, and the final at the 3Arena will provide Ireland’s newest breed of esport champions the platform and opportunity to shine.”

Similar participant and spectator events draw massive crowds around the world, moving gaming from the couch to the heart of the entertainment world.

This is the first major sponsorship in this space in Ireland. It won’t be the last.

At a global level Amazon, Samsung, Coca-Cola and Facebook are building a presence. It is already a major multi-billion industry. And it is accelerating quickly.