Issues of internet security are very much to the fore at the moment and Vevo is the latest major brand to fall victim.
As Mark Zuckerburg goes through various levels of pain and contrition in front of US Senators, he may take some comfort, or not, that at least one other giant of social and shared content is suffering too.
Now the removal of a few music videos hardly qualifies as the same as being implicated on political voting scandals but it still does cast another shadow over the way the world is today.
Despacito, the most watched video in history on Vevo, with five billion views, was one video to be taken down or altered, along with material from Taylor Swift, Drake and others.
In a statement issued yesterday Vevo, a joint venture between some of the biggest music industry labels which then syndicates controlled video content through YouTube, said “Vevo can confirm that a number of videos in its catalogue were subject to a security breach, which has now been contained.”
“We are working to reinstate all videos affected and our catalogue to be restored to full working order.”
“We are continuing to investigate the source of the breach.”
The world of entertainment relies on distribution and consumers rely on that distribution being secure. These are troubling times.
On Wednesday 25th April we will host a gathering of existing and potential members of our community to explore the theme of ‘Making Sponsorship Work in Entertainment.
On Wednesday 23rd May we will host a specific Agency event titled ‘Creating a Platform for Agency Excellence in Entertainment’.
If you would like to join us for either of these two events, contact us today.