One of the perennial challenges for a sector based on telling stories and creating narratives is telling your own.
The imagination and energy that goes into creating an event perhaps leaves little behind to capture and share why people might want to go to see it.
We rely too much on those that have experienced it sharing by word of mouth or better still returning for more of something related to what they liked.
RTÉ Supporting the Arts is a slogan we are familiar with but one that perhaps does not get enough credit.
Each month the broadcaster produces a short showreel which is shared on social media and which highlights the festivals and events that it is backing.
It is largely based on still imagery but could be so much more if events were able to produce and share more engaging material.
The reach that RTÉ has is massive. The Arts should be investing more in using the platform to create memorable and effective promotional content.
This March the showreel includes Mountains to Sea Book Festival, St Patrick’s Festival Ireland, Ortús Chamber Music Festival, Fresh Film Festival, Mother Tongues, Finding A Voice 19, The Model, Sligo, Headway Ireland – Brain Injury Services and Support, The Gate Theatre, The Ark, Dublin, Druid Theatre Company, and Ballet Ireland.
Which do you think stands out from the video?
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