Marketing agency, Because XM, has announced a new, rebranded experiential marketing agency in Ireland and New York, HONEY+BUZZ.
The agency, co-founded and led by brothers Jonny and Paddy Davis, specialises in creating remarkable brand experiences through strategic, creative, live and digital marketing.
“Sticky ideas that get people talking” is the brand’s mantra and is rooted in a creative approach to shared and amplified experiences which the agency says is its sweet spot.
The announcement will see the agency move on from the licensing partnership with Because XM, under whose umbrella they have been operating since 2017, and join the Tribe Global network which comprises 1700 members in independent agencies spanning 43 cities.
With offices in Dublin and New York City, HONEY+BUZZ a global list of clients that includes Heineken, Renault, HubSpot and Dyson among others. The agency has increased its number of full-time employees by 50% in the last six months and is looking to further invest in expertise with staff growth forecast to continue in 2019.
Paddy Davis explained the company’s mantra: “Our passion is getting people talking about our clients’ brands and ultimately delivering campaigns that positively move the commercial needle and effect real change for our clients. Much like the production of honey by bees we take on a complex challenge and use a variety of creative and operational skills to deliver a remarkable product.”
Paddy Davis continued: “Our brand mantra – Sticky ideas that get people talking – is rooted in a creative approach to amplify experiences as the real marketing sweet spot. We pride ourselves on delivering excellence in every aspect of our campaigns, which in turn generates the buzz that our clients need. We’re constantly challenging ideas, and perspectives and always looking to optimise, proven by the innovative campaigns we deliver in the tech space using VR / AR and blockchain.”
Jonny Davis, added: “We are passionate about our clients and delivering campaigns that positively move their commercial needle. Much like the production of honey by bees we take on a complex challenge and use a variety of creative and operational skills to deliver a remarkable product.”
Sustainability is high on the agenda too; and in keeping with the brand mantra, with every new business win the agency has committed to funding the creation and maintenance of an apiary (beehive) in the client name – giving a much-needed boost to natural pollination in local habitats and a constant stream of seasonal treats for those named on the hive.