Spotify is battling back against a faster growing Apple Music in the US by extending a deal linking the service with popular US Video on demand provider Hulu.

An offer linking the two services at $12.99, a saving of $4 has today been announced as being rolled out across the full population of existing Spotify Premium customers in the US.

A combo-deal aimed at students since last September, at an even greater discount, has obviously proved the sync technology, managed by Spotify is working well enough to go large.

“Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the U.S.,” said Spotify chief Premium Business Officer Alex Norstrom.

It is an entry-level offering from Hulu, whose main commercial-free service is $4 more expensive than the version in the deal but as a way of introducing customers who have an obvious propensity for mobile streaming it makes good marketing sense.

One other element of the deal is that it can only be take up if you subscribe directly through Spotify and not if you use Apple’s App Store or Google Play.

After all, collaboration can only go so far between the tech giants of today and those of tomorrow.

The advertising to launch the deal uses imagery above from The Handmaids Tale, a Hulu production which goes live with its second series in the US on the service the week after next.

Read about The Handmaids Tale Scoop for RTÉ.

On Wednesday 25th April we will host a gathering of existing and potential members of our community to explore the theme of ‘Making Sponsorship Work in Entertainment.

On Wednesday 23rd May we will host a specific Agency event titled ‘Creating a Platform for Agency Excellence in Entertainment’.

If you would like to join us for either of these two events, contact us today.