SEAT Ireland and RTÉ have announced a new twelve-month partnership on 2fm Rising. The car manufacturer will back the initiative dedicated to championing new Irish artists for the year ahead.
Twelve acts will be chosen by an expert panel and will feature in prime-time broadcast hours throughout 2019 on 2fm with specially produced Studio 8 sessions and online support across all 2fm social networks.
This is the second year of 2fm Rising with acts from last year including the very successful Dermot Kennedy, Mango X Mathman and the Fontaines DC.
“Our Rising list is a culmination of an amazing 2018 for all of 2fm’s music projects,” said 2FM Music Director and Chair of 2FM Rising Alan Swan.
“From our live events with the RTÉ Concert Orchestra to our CEOL album which reached over 350,000 students across the country, to our 2fm Rising stage at the Other Voices music festival, it has been a great year.”
“With 12 acts that are a pulsating mix of genres, the strength of this year’s list previews what an exciting year lies ahead for the Irish music industry.”
A ‘2fm Rising Live’ live tour is expected to be announced in 2019.
The 12-month sponsorship deal includes up to eight 2fm Rising SEAT branded spots per day on the station plus substantial online mentions across social media and on the 2fm website.
“2fm has a proud legacy of supporting new Irish music; from U2’s first ever radio studio session to supporting internationally renowned bands like the Cranberries, and more recent successful Irish acts, such as Picture This and Dermot Kennedy,” added Ronan Murphy, Head of Commercial Solutions, RTÉ Media Sales.
“We are delighted that SEAT has selected 2fm Rising as a platform and we look forward to what is a special 12-month association”.
“2FM Rising is a fantastic initiative championing talent and ambition in the Irish music industry which aligns perfectly with the ethos of the SEAT brand where we constantly want to challenge, innovate and disrupt and deliver the very best for our customers,” said Neil Dalton, Head of Marketing and Product at SEAT Ireland.
“Music is a core element of SEAT’s overall strategy and is a consideration when it comes to the design and production of our range.”
“We also know that music is central to many of our customers’ everyday lives which makes this new partnership a perfect fit for SEAT.”
“This partnership comes at an extremely exciting time for the SEAT brand as we have just announced record sales performance for 2018 in Ireland as well as boasting our greatest and largest ever product range. 2019 promises to be another exciting year for SEAT and we are really looking forward to working with 2FM Rising on this partnership.”
SEAT sponsor internationally at the hugely popular Primavera Sound music festival in Barcelona every year, and also at the Lollapalooza festivals in Berlin and Paris in 2018.
The 2019 2fm Rising list includes – Happyalone, Fia Moon, Inhaler, Pillow queens, True Tides, Jyellowl, Rushes, Roe, Kojaque, Flynn, Tebi Rex & Wild Youth.
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