RTÉ has begun a major campaign across multiple channels in support of the Dublin LGBTQ+ Pride Festival which takes place from 20th – 30th June.
RTÉ published a Diversity & Inclusion Charter in 2018, emphasising its commitment to different areas and different value that make up Ireland in the 21st century.
The high profile marketing campaign across radio, television, social and online started on Friday 7th June and will run over two phases.
There will also be a schedule of Pride-themed content across television, radio and online services with details to be announced this week.
Members of RTÉ’s new Pride employee group, partners and friends will march in the Dublin Pride Parade on Saturday 29yth June.
“As Ireland’s national public media organisation with a unique place in Ireland’s media and cultural landscape, we are proud to promote our vision to celebrate Ireland’s rich diversity by supporting the Dublin LGBTQ+ Pride Festival,” said RTÉ Director General Dee Forbes.
“We hope our campaign to promote the festival will connect with people, both across the country and throughout RTÉ and raise greater awareness of this important celebration of Ireland’s LGBTQ+ community.”
The support for Pride comes under the RTÉ Supporting the Arts scheme.
Last year this supported over 130 events across the country, with almost €1m of airtime across TV, radio, online and social platforms elevating these events to a national stage.
In addition, this year RTÉ was a strong supporter of a range of major events, with on-site broadcast and support activation at BT Young Scientist, Schools Digital Champions, Coder Dojo, RTÉ All Ireland Drama Festival, Bloom, Junior Entrepreneur, Mojofest in association with RTÉ, International Women’s Day, and 20×20. Later this year RTÉ will join forces with Fleadh 2019 as official media partner.
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