The latest JNLR/Ipsos MRBI report into radio listening was published today covering the 12-month period from April 2018 to March 2019.
The results show more than 3.16 million listeners aged fifteen or older tuning into radio every weekday – that is daily radio listening at 82 per cent of all adults.
57 per cent of these tune into local stations with the balance choosing a national station.
The younger market being targetted by today’s shake-up of the 2FM schedule come in at a lower figure but still an impressive one of 76 per cent.
They also listen less to what’s on the radio and probably more to music and podcast streaming.
The overall adult population listens on average to 230 minutes of radio each day but this drops to 141 minutes among 15-24-year-olds and 175 minutes among 25-34 year olds.
The older we get the more we tune in with those aged over 35 tuning in for four hours and 12 minutes each day.
All these numbers are broadly in line with the last update though there are changes that appear to be taking place.
A seemingly significant drop of 18,000 listeners to Morning Ireland can probably be explained by the impact last year of storms that shut the country down and a clear interest in knowing what was happening through the rock-solid medium of radio news as opposed to social media.
The fact of a quieter ‘news cycle’ and the sometimes stultifying dominance of Brexit will also have had an impact with News at One also down by 9,000 to 334,000.
RTÉ Radio One dominated the national airwaves with only Breakfast republic on 2FM breaking its monopoly within the Top 20 programmes.
- Morning Ireland. 421,000
- Marian Finucane (Sat) 382,000
- Liveline 375,000
- News at one. 334,000
- Ryan Tubridy Show. 328,000
- Marian Finucane (Sun). 325,000
- Sean O’Rourke. 322,000
- The Business (Sat). 313,000
- Playback (Sat). 312,000
- Sunday Miscellany. 256,000
One of the biggest winners on the commercial side of the house was The Last Word with Matt Cooper on Today FM. He saw his audience jump 10,000 to 152,000.
That appears to be a winning time slot with Drivetime on RTÉ Radio One also adding 2,000 listeners and Ivan yates on newstalk drawing an additional 3,000.
Watch out for Entertainment for Business interviews coming up with some of those from the arts and business on how they work together to mutual benefit.
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