Packed.House celebrated its first birthday this evening with a marketing block party where announced new partnerships and an expansion in services.
A new collaboration with global creative team RYOT Studio, Verizon Media’s in-house creative studio, is in place from today.
This will involve sharing learnings and best practices on branded content partnerships through new and emerging technologies like Augmented and Virtual Reality.
Through this partnership Packed.House can now offer access and expertise in international markets like the UK and US on how to find the right audiences for brands and best-in-class content creation.
RYOT Studio is part of Verizon Media, which owns brands like Yahoo News, Sport, Finance and Mail, as well as HuffPost, TechCrunch and Engadget, and on average reaches nearly 900 million viewers globally per month.
“This news is a significant milestone for Packed.House,” said CEO Richie Kelly.
“We have a successful relationship with Verizon Media as a reseller of their programmatic and native advertising solutions in Ireland. We are looking forward to the opportunity to further collaborate with RYOT Studio, bringing the exciting potential for next-generation content experiences to the Irish market.”
This evening’s party at the Odeon Point Square included talks from Mark Melling, Head of RYOT Studio EMEA on the future of 5G for advertising and from Luca Boschin, Co-founder and CEO of LogoGrab on artificial intelligence and how it can drive businesses into the future.
A panel discussion on contextual creative by Jack Morley, Creative Director and Cara Doyle, Head of Content Partnerships at Packed.House.
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