Off The Ball has launched a new 24-hour sports radio station, OTB Sports Radio.

Including 40 hours of live programming each week the show will be produced by the same team that generate so much content through Off The Ball on Newstalk, OTBAM across social media channels and through a wide range of podcasts.

Joe Molloy, Ger Gilroy, Eoin Sheahan and Nathan Murphy will all be among the presenters with rugby, soccer, GAA, racing and golf all featuring strongly along with analysis from Off The Ball experts Brian O’Driscoll, Kevin Kilbane, Kieran Donaghy and Tommy Walsh.

The new station will also broadcast a mix of regular and new feature shows, ranging from ‘The Football Show’, ‘Golf Weekly’, ‘The Hurling Show’ with Shane Stapleton, ‘Off The Brawl’ with Andy Lee, and the ‘DadCast’, along with hourly sports news updates from the Off The Ball team.

“This is a landmark day for sports media in Ireland, as well as a significant moment in the development of Off The Ball,” said Managing Director Ger Gilroy.

Read our Behind the Microphone Feature with Ger Gilroy

“Listeners to our daily sports show on Newstalk have demanded more and more sports content from us over recent years, and this, therefore, feels like a logical, and very exciting next step.”

“Now we will be able to deliver the very best of sports broadcasting, 24 hours a day. We will, of course, also continue to broadcast our show on Newstalk every day between 7 pm and 10 pm”

“The Off The Ball team have built an exceptional multi-media sports content brand in Ireland and abroad,” added Adrian Serle, Group CEO of Communicorp Media.

“Audience scale, engagement, and profile, have rocketed as a result, creating unique marketing opportunities for brands.” The investment we are now making compliments our Group strategy, and the timing is right for Off The Ball to launch OTB Sports Radio, another great station, now available on the GoLoud app.”

Ireland has an abiding love affair with radio. The most recent JNLR figures as covered on Entertainment for Business, showed that 82 per cent of all adults listen on a daily basis and the average length of time we listen for is just under four hours.

It is a medium where digital disruption is taking place, in no different a fashion to video and TV, with Podcasting and audio streaming to suit our personal schedules rather than those of programmers is gaining momentum.

Putting additional content onto digital channels and making them easy to access through the GoLoud app is a smart move. It is great that sport should be a central part of it.

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