Virgin Media Solutions has signed up Norwegian, the Low-Cost Long-Haul Airline, as the new sponsor of Virgin Media Two’s Box Office.
The multi-platform partnership will include broadcast and digital ownership, social media, product placement, and a multiplatform promotion.
“Norwegian Airlines is the perfect partner for Box Office,” said Sharon Ledwidge, Virgin Media Solutions Brand Partnerships Manager.
“Our high flying film show is only getting bigger and better this season. We have some really exciting plans with Norwegian Airlines from events, specials and an extended social presence.”
“We’re delighted to take-off a new multi-platform partnership with Virgin Media as our affordable transatlantic flights from Ireland continue to thrive,” added Stine Steffensen Borke, Director of Marketing at Norwegian.
“We look forward to working in close partnership as we anticipate the new series of Box Office that will entertain viewers and help enhance our brand in Ireland even further.”
Box Office airs on Virgin Media Two on Friday nights.
Virgin has secured a number of significant partnerships since the rebrand from TV3. Wine brand Cassilero del Diablo is the official sponsor of Blood on Monday’s while Lidl cam on board as strong and imaginative backers of Gogglebox for it’s recent run.
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