The Simple Idea


Sport for Business has been established five years and has carved out a niche as the go-to place for news, insight and analysis within the commercial world of Irish sport.

With encouragement from some of Ireland’s largest and most active commercial sponsors, we are expanding the idea to the world of Entertainment.

We would love for you to be part of building a new way in which brands, promoters, venues, festivals service providers can work better together.

What We Do


Entertainment for Business launched on November 2nd, 2017.

We follow a tried and tested model of engagement with key players in business and entertainment as we have done in sport.

We  publish a Daily News Digest getting behind the curtain on how great partnerships can be forged that brings the business of entertainment in Ireland to a new level.

We host events throughout the year bringing together the people who make the Entertainment Sector work, around subjects that can make a difference once the right people are talking to each other

Who We Are


Entertainment for Business is run as an independent membership collective by Rob Hartnett, Founder of Sport for Business and Richard Tierney, one of the most respected commercial operators in the entertainment sector.

A Membership Collective


Entertainment for Business is at the centre of a Membership based collective of the people that make the decisions and make the sector work.

We work with funders from the worlds of Government and the commercial world, helping them to understand the world of entertainment and how they can get involved to best effect.

We work with those who are running the best events, helping to connect them with the people that can make them even better.

We cover every aspect of entertainment from Festivals to Media, Theatre to Music, Comedy to Venues and focus every day on how they can develop their appeal to commercial partners.

What do you get for your Membership?



Daily email News Digest


Members Only Online Archive


Bi-Monthly Round Table Programme


Networking Events and Industry Groups


Interview Opportunities for Industry Leadership


Exclusive Showcase for the work you do and the opportunities you present


Master Class opportunities to up skill your teams


Organisation profiles

What does it cost?


Associate Membership

  • Associate Membership is available for individuals or small festivals at a cost of €300. This provides access to the Daily News Digest and limited other benefits.

Sign up for Our Daily News Digest 

Contact us for more details

Next Steps


Take a look around to see rather than just read about what we can do for you.

Contact or to start a conversation about how we might work together.

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