RTÉ Media Sales has announced McDonald’s as the sponsor of RTÉ 2FM’s Sound of Christmas 2019.
In keeping with Christmas tradition,The Sound of Christmas 2019 will officially be launched by Larry Gogan on Breakfast with Doireann and Eoghan today Monday December 2nd.
Brokered by Core Sponsorship, the four-week Christmas music sponsorship will feature a variety of McDonald’s sponsored credited stings which will lead into every Christmas song.
Right up to Christmas Eve Mc Donald’s will feature 468 stings across the entire 2FM Christmas music schedule.
“It is a rare occasion we get to sign up the same sponsor twice in six months but 2019 has proven to be an exceptional sponsorship year for 2FM,” said Tara Farrell, Radio & Audio Sponsorship Manager, RTÉ Media Sales
We are thrilled that Mc Donald’s not only sponsor Breakfast with Doireann & Eoghan but have also chosen to partner with us on the Sound Of Christmas”.
“We’re proud of the role we play in getting the nation festive ready each Christmas and this year is no exception,” added Jennifer Power, Senior Media & Marketing Manager, McDonald’s UK & Ireland
Partnering with 2FM across their schedule every day until Christmas Day is a fantastic opportunity to increase our relevance and frequency of message during what can be a very cluttered time for brands. The Sound of Christmas is the perfect platform to remind consumers that McDonald’s is there for everyone throughout the festive season”.
“At Core Sponsorship, we are all about finding sponsorship solutions for brands that access a strong audience base, have impact and are a great fit,” said Sarah Geoghegan, Senior Sponsorship Manager, Core Sponsorship has said
We are delighted to work, yet again, with both RTE 2FM and McDonald’s, to deliver a high-frequency sponsorship that will remind consumers this Christmas that whether they are decking the halls, shopping until they drop or walking in a winter wonderland, McDonald’s are always there!’’