The demographic of Longitude fans is certainly a lot younger than that of Westlife so there is little crossover between the more than 200,000 fans that will flock to Marlay and Croke Parks over the coming Days.

Longitude has Cardi B and Stormzy headlining while there will be some crossover with Wild Youth scheduled to perform on the Heineken Stage at Longitude on Saturday evening after opening for for Westlife across the city.

Longitude has expanded its number of commercial partners this year with Coca Cola, Three and six others activating strongly through the weekend.

Coca Cola are back for a fourth year of branding the VIP Longitude Lounge with resident DJ’s performing between the main stage acts.

Three has doubled the size of it’s Three Made by Music viewing area this year and has also tapped into eco concerns by partnering to bring a mobile phone powering solution to fans which is entirely run by renewable energy. Power banks charged by Lifesaver will give two full charges and can be swapped free of charge for a replacement if needed.

There will also be activations from Heineken, Red Bull, VISA, Uber, Bacardi and Spin 103.8 who will be broadcasting it’s House Party live from the venue.

There is a specially created app with maps of the site and full set lists as well as links to the #MadeByMusic three website.

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