Virgin Media One today announced Lidl as the returning sponsor of “Gogglebox Ireland” which airs on Virgin Media One at 9pm, Wednesday September 11th.
Ireland’s favourite households are back as Gogglebox Ireland returns to our screens for season five. Expect lots of laughs, strong opinions and the occasional tear as the nation’s favourite telly lovers remind us of what’s been on the box over the last seven days.
The package will see Lidl own the on air broadcast sponsorship of Gogglebox Ireland on Virgin Media One and the Digital Sponsorship across Virgin Media Player and Virgin Media on Demand.
“Through our new “The Big Save” marketing campaign we follow Irish couples, siblings and families as they navigate the aisles in Lidl for their weekly food shop,” said Niamh O’Rourke of Lidl.
“We are delighted to once again sponsor Gogglebox Ireland as it as it returns to Irish screens and gives us a similar glimpse into the viewing habits of the Irish public, in the run up to a busy Christmas period.”
“Lidl and Gogglebox Ireland is a perfect match with both brands well established throughout every Irish household,” added Sorcha Brady, Partnerships Manager at Virgin Media Solutions.
“It is fantastic to have this partnership for a second year in a row and we welcome a great start to Season 5.”
“By understanding the importance of measuring Lidl’s marketing and business objectives of Gogglebox Ireland season 4, renewal for season 5 was the natural next step in their sponsorship strategy,” said Colm Roche, Senior Sponsorship Manager at Core Sponsorship.
“The sponsorship continues to showcase Lidl’s Deluxe range on Irish screens and in the hands of the much loved Gogglebox Ireland families.”