He’s back on our TV screens but this weekend the only thing on David McWilliams mind is Kilkenomics, the worlds only festival dedicated to economics and comedy.

Whether the humour is lighter or darker than it was when the Festival launched back in 2014 is something the economists can forecast better than we mere mortals but the international reach that the event has garnered is very impressive.

The Financial Times gives second best to nobody when it comes to authoritative commentary and they are back again as an international partner for the event, alongside Virgin Media Business, Woodford Investment Management and Convex. International brands coming to Ireland and bringing high rolling clients with them.

One of the great things about a Festival is the time you get to spend with people you have invited. It’s as much about the pre and the post-show as it is about the A-List speakers and entertainers though there are plenty of them too.

Failte Ireland understands the benefits of association from a tourism and a business events perspective and the theme of Ireland’s Ancient East runs fluently through the whole event set up.

McWilliams is a magnet for publicity and has been active in all fronts shifting tickets and raising awareness.

The line up is spectacular and former Central Bank Governor Patrick Honahan is a brave man to stand up in front of a sharp audience in the midst of the tracker mortgage debate raging at the moment.

Kilkenomics is on across multiple venues throughout the weekend.  See more at www.kilkenomics.com.