The Guinness Jazz Festival is one of the biggest in the world and took over the city this past weekend.
On this first day of Entertainment for Business, we look back on the latest edition of a major Festival that has taken place, capturing the hearts and minds of music fans and the whole city since 1977.
It started out at the Metropole Hotel who turned to the popularity of their own weekly jazz sessions when a Bridge tournament scheduled for what was to be Ireland’s first October Bank Holiday was canceled.
Bands were booked, a sponsor was found in John Player cigarettes and the Festival was born.
This year marked the 40th edition and the 35th under the Guinness Banner.
It is worth over €20 Million to the local Cork economy and having spent the weekend there in the past it really does take over like no other music festival outside perhaps of New Orleans.
Stars have come and go from Ella Fitzgerald and Wynston Marsalis but the real star has always been the sudience who embrace the music, and the fetivities, with abandon year after year.
This is the kind of partnership which can be created when promoters, venues, local authorities and brand sponsors come together as one.
There will have been a few bumps along the road as Ireland grew up alongside the Festival but Guinness has been ther through thick and thin since 1982.
Here is a flavour of what last weekend was all about.
Join us next week on Entertainment for Business as we look ahead to Kilkenomics and the partnerships it has forged with some of the biggest names in global finance.