Ireland has scored a massive level of success in the shortlist published yesterday for the 2017 European Sponsorship Awards.
No fewer than four of the seven finalists for the prestigious Arts and Culture Sponsorship of the Year are from the Island of Ireland with Accenture, Vodafone, Bord Gais Energy and Dublin Port all in the mix.
Accenture have been shortlisted for the Women on Walls initiative they did with the Royal Irish Academy, a campaign that has already won major praise and a host of awards.
The citation for Vodafone’s Comedy Festival in the Iveagh Gardens in Dublin spoke of the “key role it played in warming Vodafone’s brand personality, especially amongst a youth audience, by driving engagement beyond functional brand benefits.”
“Working with Aiken Promotions, Vodafone has fostered a long-term relationship to grow the Festival into one of the leading Comedy events. The degree of Comedy association means Vodafone can use Comedy assets in other storytelling of how the brand connects – data network superiority, new TV offerings and more. Leveraging a single asset partnership right across the brand.”
The Bord Gais Energy Student Theatre Awards leveraged their partnership with the theatre and have become the largest schools participation event in the country.
Dublin Port’s collaboration with the National Concert Hall is the fourth Irish project to get the nod in a stunning validation of the creativity and imagination that exists between business and culture here in Ireland.
Ulster Bank for its Social innovator’s project and Electric Ireland for the Darkness into Light partnership are also up for awards in Community and CSR
Electric Ireland for it’s sponsorship of the GAA All Ireland Minor Championships, Lidl’s sponsorship of Ladies Gaelic Football, AIB for Backing Club and Country through The Toughest and Vodafone Ireland for Irish Rugby and the Team of Us have all been shortlisted as the best Sport Sponsorship in Europe and being spread across three categories from under €1Million to above €2 Million there is a chance of a clean sweep.
In the Single Nation Agency of the Year Category Teneo PSG Sports and Wilson Hartnell, two of the leading sponsorship agencies in Ireland have both been shortlisted and represent 50 percent of that list.
We would like to wish all our members and friends the very best of luck when the Awards are announced early in 2018 and with their plans to build even more excellence into the Irish industry in the years ahead.