The place where we consume the most entertainment in the modern era is on our smartphones.

That makes yesterday’s big reveal of new iPhones a story of major interest.

We will not see them on the street for a while yet but orders are being taken from this Friday, September 14th with the first devices expected to be in store in the US one week later.

The iPhone Xs and iPhone Xs Max are billed as the most advanced iPhones ever, “taking the vision for the future of the smartphone to a new level.”

The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone.

There wil be new gold, space grey and silver finishes on iPhone Xs.

“iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

“iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”

Yum yum…