The number of subscriptions to online video services around the world in 2017 rose by 33 percent to a staggering 446 million according to data released today by the Motion Picture Association of America.

The number of US Movie attendances fell six percent to 1.24 billion, making it the lowest annual figure since 1995.

The way we watch is clearly changing with home entertainment spending around the world rising to $47.8 billion versus $40.6 billion for cinemas.

The way in which the annual survey was conducted has changed from telephone to online and some comparisons are difficult to make but there is a clear trend with Over 40’s continuing to go to the movies but ther numbers dropping for teens and young adults up to age 24.

Analysis of data is critical to understanding your market and there were some gems in the report as well. 12 per cent of the US population said they went to the movies at least once a month but that cohort accounted for 50 per cent of sales. 24 per cent of Americans do not go to the finale at all.

Star Wars – The Last Jedi and Beauty and the Beast were the only two movies to generate gross revenues of over $500 Million.

While US audiences fell, the appeal of the cinema around the world continues to grow, with international revenues rising from $27.4 Billion to $29.5 Billion in the year.

China was the biggest growth market but the decision of Saudi Arabia to allow cinemas for the first time in 35 years will also give a strong boost in years to come.

On Wednesday 25th April we will host a gathering of existing and potential members of our community to explore the theme of ‘Making Sponsorship Work in Entertainment.

On Wednesday 23rd May we will host a specific Agency event titled ‘Creating a Platform for Agency Excellence in Entertainment’.

If you would like to join us for either of these two events, contact us today.