Westport Arts Festival is delighted to announce Westival, the festival’s new brand and identity. After 18 months of research and careful consideration on how to build on 42 years of success, ‘Westival’ was devised as the next big step forward. Westival, will continue to foster the thriving local arts and music scene of Westport, but also help solidify and promote the west of Ireland as a destination for significant cultural events, that will attract international talent and attention.
Fans of Westport Arts Festival can rest assured that the charm of the events unique to the original festival will still be part of the rebranded offering, they will be complemented by new and innovative experiences.
Westival also brings with it a date change, formerly running in September, this year’s festival will take place from 24th – 29th October 2018 incorporating the October Bank Holiday Weekend. The change of dates will be advantageous in attracting a new wave of visitors and activity to Westport after the hectic summer season has ended and is more suitable for engagement with school and college students, enabling the festival to nurture bright budding artists in the community and beyond.
Makeovers are an essential part of businesses staying sharp and it is no different in the world of entertainment.
After 42 years of being the Westport Arts Festival, 2018 will see the arrival of a new brand and a change of emphasis.
Westival, the festival’s new brand and identity has been launched after 18 months of research and careful consideration on how to build on 42 years of success.
The focus will remain on the local arts and music scene of Westport, but also to expand the promotion of the wider West of Ireland as a destination for significant cultural events.
Westival 2018 will take place from 24th to 29th October, a move from its traditional September time slot and incorporating the October Bank Holiday Weekend.
Again plenty of thought has gone into this with the comfort of a place in people’s minds from year to year sacrificed for avoiding the ever busier competition of the summer season and being more suitable for engagement with school and college students.
It is hoped this will enable the festival to nurture bright budding artists in the community and beyond.
The later move means a shift indoors and will see events taking place in a variety of venues including Holy Trinity Church with its gothic architecture and the state of the art Town Hall Theatre.
Westport’s famous pubs will play a leading role in the event calendar when it is published at the beginning of next month, along with other pop up venues throughout the town.
Last year’s event fetured performance from Jerry Fish and the Stunning, both of whom are involved with the revival of the Trip to Tipp which takes place on the 21st and 22nd September and which may have also been in the minds of the Westport organising team as a good one to not be too close too.
A range of personal and commercial partnerships are being promoted on the new Westival.ie website ranging from being a ‘friend’ at €50, to a ‘best friend’ at €150 or an Angel supporter at €1,500.