Domino’s is to be the exclusive sponsor of Ireland’s Got Talent on TV3.
Presented by Lucy Kennedy, Ireland’s Got Talent premieres on 3rd February and sees judges Louis Walsh, Michelle Visage, Jason Byrne and Denise Van Outen embark on the nation’s largest ever talent search.
The multi-platform sponsorship deal was brokered by Mindshare and will include broadcast sponsorship, social media, product placement, as well as ownership of all digital elements.
The deal also includes the sponsorship of the spin-off show Ireland’s Got Mór Talent, which will air following the main show on TV3 and will be fronted by Glenda Gilson and social media influencer James Kavanagh.
The weekly show gives viewers exclusive access to all the behind the scenes gossip, unseen auditions and exclusive interviews.
Tony Holdway, Sales & Marketing Director at Domino’s commented;
“2017 was a big year for Domino’s with the introduction of our ‘The Official Food of Everything’ campaign,” said Tony Holdway, Sales and Marketing Director at Domino’s.
“We are delighted to kick off 2018 with the sponsorship of Ireland’s Got Talent in partnership with the TV3 Group.”
“We are ‘The Official Food of Saturday Nights in with the Fam’. Such get-togethers are key for Domino’s and we’re proud to sponsor a programme that brings everyone together in front of the TV to relax and share in the fun of seeing Ireland’s best talent perform.”
“TV3 is delighted to welcome Dominos on board as the partner for Ireland’s Got Talent,” added Sarah Geoghegan, Brand Partnerships Account Manager with Virgin Media Solutions.
“Ireland’s Got Talent is TV3 Groups biggest investment in entertainment to date and it’s great to have Domino’s on board as the #OfficialFoodofTalent”
This sponsorship of Ireland’s Got Talent is yet again another example of Domino’s support of home produced content building on the back of product placement within Gogglebox over its three series to date,” according to Dec Dockery, Senior Client Manager at Mindshare.
“Partnering with Virgin Media on Ireland’s Got Talent ensures that we are reaching our audience on a weekly basis with programming that is likely to create numerous talking points on the night and throughout the week both on-air and online and we are looking forward to seeing the talent our shores have to offer”.