Movie stars and philanthropic giving have a long history but we do not think that it has ever extended in such a personal way as the latest fundraising wheeze from the Clooney Foundation for Justice.
George and more especially his wife Amal are offering themselves on a double date at their Italian lakeside home to the highest bidder in an auction designed to raise money to fight injustice.
Now even with something as special as that, it needs a bit of selling in order to get to the level they would obviously like.
So George, without Amal, has taken to the screen to record a simple message about how you could be sipping champagne and staring into his steely eyes in all the time it takes to click online and clear (a substantial) part of your bank account.
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