Virgin Media Solutions have announced Casillero del Diablo as the sponsor of brand new crime drama series Darklands, which kicks off next Monday night at 9pm on Virgin Media One.
The deal, which was brokered by Group M agency Wavemaker, sees Casillero del Diablo take ownership of the series with a multi-platform sponsorship across linear broadcast, Virgin Media Player and Virgin Media on Demand.
“We are thrilled to have partnered with Casillero del Diablo and Group M agency Wavemaker once again for the sponsorship of new Irish drama Darklands,” said Katie Hanley, Partnership Manager at Virgin Media Solutions.
“Casillero del Diablo has continued to lead the way with their association with premier Irish drama on Virgin Media One”.
“We are very excited to sign yet another TV sponsorship with Virgin Media, for a show that promises to be a great success on Irish television,” added Emilie Biver, Marketing Manager Western Europe for Concha y Toro.
“This is the 3rd series we have sponsored this year and we are very happy with the results it has on our brand awareness, which keeps steadily improving. Cheers to cosy nights in front of Darklands with a glass of Casillero.”
Created by Mark O’Connor, Darklands is set amidst a gang war in a small Irish town and tells the story of Damien Dunne, a 16-year-old boy still in school, who dreams of becoming a professional MMA fighter.