The time to go again is just after an event that has been a success. It’s the way to lock in your event in the minds of your fan base so that if it’s the second weekend in March then that’s when I go to …

It has been part of the success of major Festivals her like Electric Picnic and Longitude and while your audience grows older or is substituted by those coming behind, the dates get nailed down.

Last weekend the popular Country to Country Festival at the 3 Arena completed its seventh year. Today came the announcement that it would be back for an eighth and that it would be on in the same venue between the 13th and 15th March 2020.

Better still for promoters SJM Concerts and AEG, they also announced that tickets would be going on sale this Friday, March 15th, a full 363 days ahead of the first guitar being strummed.

This year’s three-day line up in Dublin was part of a six-venue tour taking in London, Glasgow Amsterdam, Berlin and Australia and is said to have drawn an audience of 70,000.

It has become a franchise that artists are attracted to, and fans will follow. Here’s a taste of what it delivered in 2019…

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