Virgin Media Solutions has announced Rowa as the sponsor of The Graham Norton Show, which starts this Saturday on Virgin Media One at 11 pm.
The multi-platform sponsorship deal will include broadcast sponsorship on Virgin Media One and digital sponsorship across Virgin Media Player, Virgin Media On Demand and content within Ireland AM.
Rowa will rotate a number of their brands across the 12 months, and will be launching with Cetrine Allergy.
“We’re delighted to be associated with The Graham Norton Show,” said Joe Keane, Head of Operations at Rowa.
“It’s easy to see why this sponsorship is such a perfect fit for us, because like Graham himself, we’re proud of our Cork roots and this year we are delighted to be celebrating 60 years manufacturing in Bantry.”
“With hay fever season just around the corner, we are launching the sponsorship with the Cetrine Allergy brand and the stings are the perfect vehicle to drive awareness.”
“We are looking forward to working closely with the team to deliver a fantastic partnership, and showcase the power of television sponsorship at its best across a number of the Rowa portfolio of brands,” added Sarah Geoghegan, Partnerships Manager at Virgin Media Solutions.
The new series of The Graham Norton Show starts on Saturday 6th April on Virgin Media One at 11pm.
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