Irish company Coras has signed a partnership deal with Ryanair so that the airlines 129 million passengers will be able to buy the best theatre, music and sporting tickets across Europe on the Ryanair.com website.

The deal goes beyond a third party website and presence on the Ryanair site and reaches right to the heart of the booking process via the Active Trip page linked to customers travel dates and destination.

It is as close to the purchase point of decision as car hire, accommodation, and baggage and could prove to be a major winner for both firms and a big plus for customers.

Ryanair Tickets’ live music roster starts with London’s celebrated ‘Live at Chelsea’ series, on sale from November 10th, with tickets for more theatre, live music and sporting events coming on stream in the near future. Customers can purchase tickets for all events in 7 languages (English, French, Spanish, German, Italian, Portuguese and Polish) and 3 currencies (Euro, Sterling and Złoty) with more to follow.

Customers can purchase tickets for all events in 7 languages (English, French, Spanish, German, Italian, Portuguese and Polish) and 3 currencies (Euro, Sterling and Złoty) with more to follow.

This is Ryanair’s latest digital initiative under year 4 of its “Always Getting Better” programme which also includes a best-in-class personalised website, a new Ryanair Rooms website, Apple Pay integration, long-haul Air Europa flights on sale on Ryanair.com and a new partnership with the Erasmus Student Network.

“We’re pleased to partner with Coras to launch Ryanair Tickets, offering customers the opportunity to purchase tickets to top West End shows including Aladdin, Wicked, The Lion King and Les Misérables,” said Ryanair Director of Ancillary Greg O’Gorman.

“Customers will benefit from very competitive prices as an easy add-on within their “MyRyanair” account.”

“Initially launching with tickets for shows in the UK, Ryanair Tickets will be extended to include events across Europe in the future.”

“Travel plans increasingly start with the purchase of an event ticket, whether it be for a Premiership football match or a favourite music artist,” added Mark McLaughlin, CEO of Coras.

“To celebrate this new departure we are launching a special introductory offer on all theatre tickets booked before December, meaning customers won’t have to pay the high fees charged by other leading ticket agencies.”

Coras closed a €1.9 million funding round earlier this year led by Atlantic Bridge and including Edge from U2.

The company’s proprietary technology enables customers to buy the tickets they want on the sites they already use without the need to go to specific ticketing websites.

Coras means system in Irish, an appropriate name for an enabling service.

Image Credit: Betty Zapata