Innocent Choir to Make Connolly Sing

Innocent Choir to Make Connolly Sing

Innocent Drinks have teamed up with the Brightside Choir to bring a musical flavour to commuters arriving at Dublin’s Connolly Station on Monday morning, November 5th. They have issued an open invitation to anyone who wants to ‘release their inner...
Virgin Blood a Draw for Wine Brand

Virgin Blood a Draw for Wine Brand

Virgin Media’s marquee drama series Blood aired for the first time last night, sponsored by wine brand Casillero del Diablo. The show saw another step in the battle for differentiation in TV with the second episode shown immediately after, but only to Virgin TV...
Measuring the Value of Sponsorship

Measuring the Value of Sponsorship

Ireland’s first ever benchmark for sponsorship effectiveness has been launched this morning by Core, and music takes up eleven of the top 50 ranked sponsorship properties. The National Sponsorship Index is the result of two waves of research among 2,000...