Picture This On Top of The World

Picture This On Top of The World

You have to admire the ambition, as well as the view. Picture This will launch their second album MDRN LV on Friday from the top of the Empire State Building in New York. It’s a big statement and one which echoes the success the band has achieved since launching...
Vicar Street Plans Hit by Objections

Vicar Street Plans Hit by Objections

Plans to develop a new hotel with a Rock and Stay feel at Vicar Street have been hit by two appeals lodged against the development at Bord Pleanala today. One of the appeals has come from People Before Profit TD Bríd Smith and Councillor Tina McVeigh who expressed...
Thrive Festival to Test Food Popularity

Thrive Festival to Test Food Popularity

For some Food is the new Rock and Roll and there is a new Food and Wellbeing Festival being staged in Dublin next month that aims to tap into that vibe. Thrive Festival is a brand-new bespoke food, fitness and wellness event being brought to life by Equinox Events,...
The Power of Collaboration

The Power of Collaboration

We attended a briefing for ad agency and media folk this morning looking at the success of a very collaborative approach to radio advertising. It was a fitting day to praise the medium as this was World Radio Day. Choose Radio was established a couple of years back to...
The Power of Experiential Marketing

The Power of Experiential Marketing

There’s no denying the power of broadcast when it comes to reach. Despite the advent of streaming TV services, podcasts and online video, there are still very few channels that can deliver the kind of mass exposure for brands that broadcast offers. But smart marketers...