Picture This On Top of The World

Picture This On Top of The World

You have to admire the ambition, as well as the view. Picture This will launch their second album MDRN LV on Friday from the top of the Empire State Building in New York. It’s a big statement and one which echoes the success the band has achieved since launching...
The Power of Collaboration

The Power of Collaboration

We attended a briefing for ad agency and media folk this morning looking at the success of a very collaborative approach to radio advertising. It was a fitting day to praise the medium as this was World Radio Day. Choose Radio was established a couple of years back to...
The Power of Experiential Marketing

The Power of Experiential Marketing

There’s no denying the power of broadcast when it comes to reach. Despite the advent of streaming TV services, podcasts and online video, there are still very few channels that can deliver the kind of mass exposure for brands that broadcast offers. But smart marketers...
MoLI Makes Weekend Radio Debut

MoLI Makes Weekend Radio Debut

We are looking forward to the opening this summer of Dublin’s latest museum the Museum of Literature Ireland. MoLI, as it will be branded, will be housed on St Stephens Green in Newman House and is a joint venture between University College Dublin and the...
Sheeran Gives Boost to NI Company

Sheeran Gives Boost to NI Company

We’ve always known that Ed Sheeran has a soft spot for Ireland but that has resulted this week in a major boost for a County Down based business. Lowden Guitars are to make and distribute a range of guitars aimed at younger players with Sheeran revealing that he...
Westlife Such a Tease

Westlife Such a Tease

Westlife are poised to be the biggest grossing music act of the year with two sold out dates at Croke Park and five at the SSE Arena. They know a thing or three about promotion as well and have been using social media over the past 24 hours to promote a teaser for...