Commercial Free Player?

Commercial Free Player?

The Irish Film Institute launched the Loopline Collection on the IFI Player this week. It is a loving look back on another era in Dublin, with property developers zeroing in on local communities and more. Footage of an early U2 Concert as part of a Looking On Festival...
Telling Your Arts Story

Telling Your Arts Story

One of the perennial challenges for a sector based on telling stories and creating narratives is telling your own. The imagination and energy that goes into creating an event perhaps leaves little behind to capture and share why people might want to go to see it. We...
Experiential Marketing and Sponsorship

Experiential Marketing and Sponsorship

How to elevate your next sponsorship with experiential marketing  Guest column by Gavin Coffey, Global Digital Director at Because Experiential Marketing Effective experiential marketing of your sponsorship must employ a fine-tuned method of storytelling in a balanced...
The Power of Experiential Marketing

The Power of Experiential Marketing

A Look at the world of Experiential Marketing with Paddy Davis of Because There’s no denying the power of broadcast when it comes to reach. Despite the advent of streaming TV services, podcasts and online video, there are still very few channels that can deliver the...
Now That’s A Goody Bag

Now That’s A Goody Bag

Each of the Oscar Nominees attending Sunday’s gala event in Los Angeles will have left the Dolby Theatre clutching a goody bag worth almost €150,000. Or they would have had it not already been delivered for them to enjoy in advance of the big night. Maybe...
Picture This On Top of The World

Picture This On Top of The World

You have to admire the ambition, as well as the view. Picture This will launch their second album MDRN LV on Friday from the top of the Empire State Building in New York. It’s a big statement and one which echoes the success the band has achieved since launching...