Big YouTube Plans for Littlewoods

Big YouTube Plans for Littlewoods

Littlewoods Ireland is branching out into a new form of YouTube advertising with their latest €2 million campaign promoting their own label fashion line, V by Very. The campaign is running all the major TV stations and digital channels but it will also be an exclusive...
iPhone Next Gen is Here

iPhone Next Gen is Here

The place where we consume the most entertainment in the modern era is on our smartphones. That makes yesterday’s big reveal of new iPhones a story of major interest. We will not see them on the street for a while yet but orders are being taken from this Friday,...
Digital Radio on the Rise

Digital Radio on the Rise

Communicorp has added its three new digital music stations to the Irish Radio Player App. Today XM, 98FM Throwback and SPIN Xtra were launched as specialised music streams within its current brand portfolio earlier this year. They offer a non-stop music stream based...
Skoda Double Down on Papal Sponsorship

Skoda Double Down on Papal Sponsorship

The media coverage of the Pope’s visit has been negative over recent days with the themes of abuse victims, Cardinals not traveling, traffic congestion and even the banning of mobility scooters providing headlines. It will still likely be the biggest gathering...
Getting to Know Sharon McCrea

Getting to Know Sharon McCrea

Sharon McCrea who looks after event bookings and development at the SSE Arena in Belfast is one of the most influential women working in the events space in Ireland. She appeared this week in the Backstage Starts feature on Live UK and we got to know plenty more about...
So You Want to Be on TV…

So You Want to Be on TV…

RTE are providing a glimpse into the world of media buying with two major opportunities to buy advertising being publicly offered through its Media Sales division. The ability to ‘own’ RTE’s coverage of the Ploughing Championships over three days in September will...