Schweppes on Tour in Dublin

Schweppes on Tour in Dublin

Schweppes and Raw Marketing have come up with an innovative way to promote the brand mixing sociability, history and storytelling across four of Dublin’s best known venues. The Schweppes Flavour Adventure gets underway tonight and will run each Wednesday and...
YouTube Uncovered

YouTube Uncovered

A major new survey of content on YouTube has revealed that at the end of 2018 the platform was hosting 5.2 Billion videos, equivalent to 1 Billion hours of content and that it was being added to by 621 hours every minute or ten hours every second. Those are massive...
Taking the Pain out of Booking

Taking the Pain out of Booking

Whether it’s for corporate or private events booking entertainment can often come down to knowing someone who once saw this band… Not any more. Mark Downing, the man behind the AMA Music Agency and one of the first to really understand the power of...
Commercial Free Player?

Commercial Free Player?

The Irish Film Institute launched the Loopline Collection on the IFI Player this week. It is a loving look back on another era in Dublin, with property developers zeroing in on local communities and more. Footage of an early U2 Concert as part of a Looking On Festival...
Telling Your Arts Story

Telling Your Arts Story

One of the perennial challenges for a sector based on telling stories and creating narratives is telling your own. The imagination and energy that goes into creating an event perhaps leaves little behind to capture and share why people might want to go to see it. We...
Experiential Marketing and Sponsorship

Experiential Marketing and Sponsorship

How to elevate your next sponsorship with experiential marketing  Guest column by Gavin Coffey, Global Digital Director at Because Experiential Marketing Effective experiential marketing of your sponsorship must employ a fine-tuned method of storytelling in a balanced...