Virgin Media’s major new drama series The Bay aired last night to strong reviews. It is sponsored by wine brand Casillero del Diablo.
This is the third drama series the brand has sponsored, following on from success with Red Rock and Blood.
The sponsorship was brokered by Group M agency Wavemaker. As part of the partnership, Casillero del Diablo will take full broadcast and digital sponsorship around Virgin media platforms for the course of the series.
During the course of the sponsorship, the brand will also receive a logo presence on all cross station promotional spots.
“After the successful sponsorship of Red Rock and Blood, Casillero del Diablo are very excited to strengthen their partnership with Virgin Media as a sponsor of a third drama series,” said Emilie Biver, Marketing Manager Western Europe at Concha y Toro.
“The plot promises to keep Ireland intrigued from beginning to end, and we are thrilled to be part of this high-quality production.”
“Together with our clients at Casillero del Diablo we are delighted to continue our partnership with drama on Virgin Media One,” added Aoife Hofler, Deputy MD at Wavemaker.
“We have seen strong tangible results for the brand in Ireland since conception. Both market share and volume share are growing from strength to strength for the Chilean wine brand.”
Get Connected to the Business of Entertainment in Ireland by joining us as a Member and enjoy the many benefits of a Daily News Digest, keynote events throughout the year where we share and learn together and the opportunity to have us tell your story. Contact us by email for more information</p