Last year the Festival organisers expanded into the City with the inaugural Forbidden Fruit Night ‘take over’.

Plans are in place for an even bigger offering of festival after-parties in official locations around the city running until 3 am over the three nights of the festival in 2018.

This will likely bring the main sponsor Bulmers even closer into the mix with exclusive tie-ups to city centre bars and clubs.

Throughout 2018 Entertainment for Business will focus closely on how business sponsors like Bulmers are making the best of their involvement and how Festivals and events can make themselves more appealing to brands as well.

Drop us a line to rob[@]entertainmentfor business if you are in the sponsorship game and let’s talk about what you are doing that will be of interest to our audience of entertainment and marketing professionals.