Littlewoods Ireland is branching out into a new form of YouTube advertising with their latest €2 million campaign promoting their own label fashion line, V by Very.

The campaign is running all the major TV stations and digital channels but it will also be an exclusive sponsor of YouTube’s Entertainment channel containing content from shows like Ellen and Dave Chapelle.

This is a first time trial of the sponsorship opportunity which will be directed at its existing social follower base with a customer engagement call out on Facebook and Instagram, asking customers to share their new outfit pictures to be in with a chance of winning a Littlewoods Ireland voucher.

Littlewoods Ireland became a main sponsor of the GAA All Ireland Hurling Championship last year and this campaign will lift them further in the ranks of brands engaging across a wide variety of different media and message.

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