Business to Arts and Allianz have this morning launched the call for nominations for the 2019 Allianz Business to Arts Awards.
This is the 28th time the Annual Awards will champion the unique opportunities that business engagement with the arts provides.
Previous award winners include Accenture, ESB, Bord Gáis Energy, Dublin Port Company and Bank of Ireland.
Research conducted by Business to Arts in 2018 among corporate sponsors of the arts in Ireland has revealed that over €13 million was spent on arts, festival and music sponsorships between May 2017 and May 2018.
Sponsors would choose an arts sponsorship over another type of sponsorship because it increases awareness of an organisations brand (80%); engages staff (78%) or creates unique events/experiences for a variety of stakeholders (78%) than other types of sponsorship.
The most popular forms of activating sponsorships in the arts, festivals and music include branded signage, PR, printed literature, advertising (88%), digital campaign’s (72%) and staff engagement activities (67%).
How those activations develop in 2019 will be a key theme and a regular feature on Entertainment for Business which is also supported by Allianz together with many of the leading sponsors in the sector.
Sponsors surveyed report that in 2019, 42% will increase their spend.
This is the 28th anniversary of the Allianz Business to Arts Awards and Allianz’s 19th anniversary of involvement and sponsorship of the awards.
There are 11 categories in total focusing on sponsorship, commissioning, CSR initiatives and community engagement as well as mentoring, training and staff programs. The online entry form can be accessed through www.businesstoarts.ie/awards.
This year also sees the 12th year of the €10,000 Jim McNaughton/TileStyle Bursary, which is open to emerging artist(s) in any art form. Previous winners include Aisling O Mara (playwright), Clare Monnelly (theatre), pianist Máire Carroll (music), ballet dancer Gearóid Solan (dance) & sculptor Alva Gallagher (visual art).
“The 28th Allianz Business to Arts Awards represents the crucial importance of the co-creative relationship between businesses and the arts community across Ireland,” said Allianz CEO Sean McGrath.
“Over the last 28 years, we have seen inspiring examples of business and artistic engagement creating truly unique moments of courageous expression for communities and artists with a new voice or message.”
“Allianz continues to be a strong advocate of creative partnerships between business and the arts, and the courage and dedication it takes to make these initiatives flourish. We look forward to this year’s award nominations and encourage businesses and arts groups throughout the country to get involved.”
“In 2019, we look forward to recognising the exceptional creative partnerships that exist throughout Ireland between the business and arts communities,” added Andrew Hetherington, Chief Executive of Business to Arts.
“Alongside our partner Allianz, our Awards and mission is to encourage business leaders to consider the arts as a powerful and creative way to enhance community relations and to communicate social issues. We look to recognise these best-in-class relationships on September 3rd at Bord Gáis Energy Theatre.”
Closing date for applications is Wednesday, May 1st 2019 at 5pm. Go to www.businesstoarts.ie/awards for information on the application process and to complete the online application form.
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