The lines between mainstream television and online video continue to blur as the generational shift from big to small screen continues to force a change in the way we view and the way that commercial backers look to engage.

The laetest example of long form online content securing a major backer is Hoe.ie’s new Business show ‘All In’

Backed by AIB, the panel-based business show analyses the issues that impact on small- to medium-sized businesses in Ireland.

Hosted by broadcaster and Web Summit Speakers Director Yvonne Redmond, episode one featured three individuals that have succeeded in creating their own businesses.

Niall McGarry, of Maximum Media was an in-house first guest and was joined by Marissa Carter of Cocoa Brown and Mark Little who has been involved first with Storyful and now with Kaizan since leaving the traditional environment of RTÉ.

The show will be distributed beyond the Joe.ie website via YouTube, as well as in an  audio version on Spotify, Soundcloud, and iTunes.

There are also plans to take the show on the road around Ireland.

“We understand that it takes ambition and resilience to run a business in Ireland,” said AIB Chief Marketing Officer Mark Doyle.

“That’s why we are delighted to partner with Maximum Media and back All In.”

“We see the show as a great platform where Irish Business success stories will be shared and where business owners can learn lesson from experts across a number of fields that will help them grow their business.”

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