The Body and Soul Festival at Ballinlough In Westmeath celebrates its 10th birthday this year and has added 50 new acts to those already announced for the three day affair.

There are still tickets available at a price of €199 as well as family and camper van passes.

The well established nature of the Festival has been attractive to partners with seven commercial deals in place.

Veuve Cliquot caters to the high end as does Hennessy. Bulmers add to their Forbidden Fruit and Leopardstown engagements with a strong presence as well.

The Irish Times and 2FM cover the media landscape while Mini and Samsung will be interesting to follow in terms of how they look to engage with Festival goers.

That will not include teenagers who are not permitted. There is a Family offering but only up to age 12.


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