2FM has unveiled the latest shake-up of its programming with a focus on youth and giving more time and space to personality than just music.
Jenny Greene is returning to the station in an afternoon slot from 3 pm. She quit the station only six weeks ago having originally been offered an evening show with the departure of Nicky Byrne who she had shared the late morning slot with.
There must have been a bit of late rejigging as the Evening slate has not yet been revealed but sometimes what is unexpected can actually lead to a better outcome.
Doireann Garrihy is being given a starring role alongside Eoghan McDermott who is moving from the evening slot to breakfast.
Bernard O’Shea is leaving the Breakfast republic slot to capitalise on his popularity after Dancing With the Stars and will be working more on TV but still within RTÉ.
Garrihy’s popularity on social media and with a younger demographic will doubtless be used to good effect in the new schedule, with the 15-34 age group a clear target.
Tracey Clifford has been rewarded for strong growth of 14 per cent in her audience over the past year by the extension of her early afternoon show by one hour to 12 noon.
Jennifer Zamparelli will continue to fly solo in the studio between 9 am and noon but the station is looking to evolve the programme away from a heavier music bias towards more ‘stories’ driven by the headlines and by listeners calling in.
Think of it perhaps as Gerry Ryan for a new generation and Zamparelli has the work ethic and the personality to carry it off.
Watch out for Entertainment for Business interviews coming up with some of those from the arts and business on how they work together to mutual benefit.
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